While absolute financial or operating performance is often the only “measure of greatness” people look at, our research shows that great organisations always produce four key “outcomes". These four outcomes produced by great performers are:

• Sustained superior performance. They succeed financially, or operationally, in both the short and long term - and not just on an absolute basis, but relative to their market potential or the hand they’re dealt.
• Intensely loyal customers. They earn not only the “satisfaction” of their customers, but their true loyalty.
• Highly Engaged Teams. The people who work at great organisations are more than satisfied - they are energized and passionate about what they do.
• Distinctive contribution. They do more than “business as usual” - they fulfill a unique mission that sets them apart from the crowd.
• These four outcomes are measurable, unmistakable, and attainable by any organisation.