Why would an organisation “go for greatness”? Why not settle for merely being good? What is the value of meeting the greatness challenge?

It turns out that the rewards of achieving this rare level of success are enormous. Great
organisations:

• Are 50 percent more profitable than their peers.
• Grow more than twice as fast as their peers.
• Win the loyalty of all stakeholders, which makes it easier to continue to win in the future.

Beyond these rewards, there is something deeper and more meaningful: the reward that comes only to those who have truly paid the price to excel.